About
From a Mother’s Mission to a Modern Grooming Brand
I didn’t set out to create a grooming brand—I set out to solve a problem. As a product developer and a mom, I wanted to create something that my son, Lukas, could use with pride. He struggled with sensitive skin, and the options available were either baby products that didn’t feel right for a teen, or harsh, highly perfumed products that left his skin irritated. I wanted him to have something better—something that worked for his skin and felt cool to use. That’s where Luke+Logan began.
It wasn’t just about solving a skin issue—it was about creating products that Lukas could grow with. From his teen years, through manhood, and beyond. I knew that if we could get it right, we’d have something that every man could use, not just for a moment, but for life.
Why Our Products Matter – What Makes Luke+Logan Different
Luke+Logan isn’t your typical grooming brand. With a background in product design and development, I knew how to create something that didn’t just work—it had to be something people would want to use every day. Our products are thoughtfully developed with clean, effective ingredients, made for sensitive skin but crafted for every man.
Every product is tested, refined, and designed with purpose. From fragrance-free options to light, refreshing scents, Luke+Logan products are built to fit seamlessly into your routine, so you feel good about what you’re using.
How We Do It – The Process Behind Every Product
Developing a product isn’t just about what’s inside the bottle—it’s about how it fits into your life. At Luke+Logan, we take the time to test each product for months. My son and my husband are my first testers. We make sure the products work for both sensitive and normal skin, and we’re constantly refining until it’s just right.
But it doesn’t stop there. We care about design, too. The look of our bottles is just as important as what’s inside. Whether it’s sitting in your gym bag, your bathroom, or your dorm shower, we want you to feel proud of what you’re using.
Our Vision – Building a Brand for Life
Luke+Logan started with a teen in mind, but the vision was always bigger. We wanted to create something that men could use from their first shave to their everyday routine, whether they’re in their 20s or 50s. This isn’t just about grooming—it’s about creating products that stay with you as you grow, through all stages of life. Because the products you use should reflect who you are, and Luke+Logan is here for every step of the journey.
3 Fun Facts About Me
- I worked at Walt Disney World, where I had one of the most magical experiences of my life and met my husband! It’s a place that will always hold a special place in my heart.
- I’m obsessed with packaging design. I can easily lose track of time wandering through store aisles, admiring the creativity and thought that goes into every product package.
- Luke+Logan is named after my son, but my two amazing daughters are just as much a part of this journey—it’s truly a family affair!
Explore Our Products
Explore our collection of thoughtfully developed grooming products and see why Luke+Logan is made for life.