Routine Wins.

Routine Wins.

How small habits, done daily, create real results — in training, life, and skin care.

Why We Built Luke+Logan

We saw a gap.

Guys — especially athletes — needed something clean, simple, and dependable.

But the options on the shelf were either overly scented, overly complicated, or overly marketed.

So we stripped it back.
And we built Luke+Logan around what actually works.

Fragrance-free and low-fragrance body care.

Trusted by athletes. Designed for real routines.

No fluff. Just clean, repeatable wins.

What “Routine Wins” Really Means

We believe in rhythm — not motivation.

In the locker room, on the field, or at home, success comes from the people who do the work when it’s boring, quiet, or hard.

Not the loudest — the most consistent.

Routine Wins.

It’s not just something we say — it’s how we live.

From the first rinse after practice to the gear you reach for without thinking — this brand was built for the ones who show up.

A Simple Lineup That Works

We’re not chasing trends.

We’re building products that belong in your bag, your shower, and your everyday.

What we make right now:

• Hair + Body Wash (Low fragrance)
• Hair + Body Wash (No fragrance)
• Simple, clean formulas
• Made in Canada 🇨🇦
• Gentle on sensitive skin
• No BS — just stuff that works

This isn’t grooming.

This is routine.

Clean skin. Clear mind. Daily wins.

That’s what Luke+Logan is here for.

And because showing up deserves a uniform, something new is coming soon to wear it proud.

We’re just getting started — and we’re building this with people who understand that showing up always pays off.

Routine Wins.
Every day.