Reflecting on a Remarkable Year: The Luke+Logan Journey

Dear Luke+Logan Community,

As we approach the close of this extraordinary year, I find myself compelled to take a moment and reflect on the incredible journey we've shared. It's been a rollercoaster of surprises, laughter, and heartwarming moments that I'm eager to recount.

From Humble Beginnings:
March marked the beginnings of Luke+Logan, a vision born out of a simple idea – to create a modern, quality product with no fragrance, crafted especially for my son. Little did I know then the incredible twists and turns that awaited.

Navigating Early Challenges:
Remember those initial days of uncertainty? Getting sample formulas, facing the intimidating filling machines – it was a nerve-wracking yet thrilling start. I'm immensely grateful for the invaluable help that got us through those early stages.

Designing the Essence:
The journey continued with a focus on design – creating bottles that seamlessly fit into your daily shower routines. Collaborating with a talented graphic designer, we transformed sketches into the sleek, modern look you see today. It was about ensuring not just style, but functionality too.

The Evolution of Orders:
Ah, the first orders – a testament to the warmth and enthusiasm of our growing community. Little did I anticipate the delightful surprises that followed – reorders, third orders, and the amusing realization that our shipping boxes had to evolve from twos to fours and now to sixes.

From Online to Salon:
One of the milestones that brought immense joy was securing a spot in our first salon. The journey from navigaring social media and building a website for selling online to finding a place in a professional space has been both surreal and deeply gratifying.

Magical Moments and Global Magazines:
Then came the magical moment – seeing my son Lukas hold that first finished bottle. His eyes reflected the essence of our journey – the passion, the dedication, and the joy infused into every product. And just when I thought it couldn't get any better, emails arrived from prestigious magazines. How they found our tiny brand remains a mystery, but the gratitude is boundless.

A Year of Unbelievable Moments:
From fragrance-free beginnings for my son to expanding to a low fresh fragrance, inspired by your valuable feedback – it became our number one product. The journey is peppered with funny anecdotes, from shipping box miscalculations to the awe-inspiring firsts and the joyous reorders.

Expressing Gratitude:
None of these moments is lost on me, and it's with a heart full of gratitude that I extend my thanks to each one of you. You are the heartbeat of Luke+Logan, the reason for these unbelievable moments.

Ending on a High Note:
As the year draws to a close, I am thrilled to share that we have moved to a new warehouse and office space. It's a fitting end to a remarkable chapter, setting the stage for what lies ahead.

Anticipating 2024:
With 2023 winding down, I look forward to exciting prospects in 2024. We have a new low fragrance set to launch, along with some innovative products that I can't wait for you to experience.

In Closing:
Thank you, from the bottom of my heart, for being a part of this incredible journey. Here's to the moments that have defined us, the lessons we've learned, and the anticipation of a future filled with more joy, surprises, and the unwavering support of the Luke+Logan family.

With heartfelt gratitude and excitement for the future,

Angie, Owner and Visionary here at Luke+Logan